KVK City Concept Store
KVK城市概念店
  • 城市 : 成都   City : Chengdu, China
  • 面积 : 180 ㎡    Area : 180 m²
  • 完成日期 : 2021-10-24    Completion Date : 2021-10-24
  • 设计师 : Tommy Yu
  • 摄影 : 形在空间摄影 贺川   Photographer : Chuan He from Here Space
  • 事务所官方工作室名称 : ATMOSPHERE氣象建築   Official Name : ATMOSPHERE Architects
  • 官网/公众号 : http://mp.weixin.qq.com/mp/homepage?__biz=MzU5MTYwMDAwOA==&hid=1&sn=45a782d0ed9d69d9c880371715d4759d&scene=18#wechat_redirect
KVK City Concept Store  KVK城市概念店
项目所在位于成都市中心的核心商圈,门头正对人流巨大的市区主干道。因此氣象建築利用区位优势,打造出一个冷峻又引人入胜的门头。从门头设计到室内空间,在满足商业空间功能性的同时,全部贯穿“模块化”设计的思路。结合KVK特立独行的品牌基因,为其打造出一个具备明确标示作用的城市概念店。 KVK品牌的核心概念是“重组的艺术哲学”。因此设计师和客户都希望本项目的场景变换,符合对未来式游猎的想象;空间内是灵活、易于重新组合,灵活适配性高的的模块。 KVK产品概念中存在很多关于“冲突”、“意识觉醒”、“侵略性”、“尖锐”的元素。空间设计中选择了明暗、深浅、质感不一的材质、配色,通过镜面的延伸,来表达品牌内核中“冲撞”的意识形态和美感。 为了满足设计概念的延续,又维持设计语言的统一,氣象建築选择了如玻璃、银镜、玻璃钢等具备镜面效果的冷酷材质,同时使用木饰面、树脂、透明磨砂亚克力等质感温润的材质进行中和,以此作为平衡。 墙面的产品展示系统,利用抽拉的形式,结合灯光,兼具了产品展示和局部照明的作用。当“抽屉”拉出,灯光随即亮起。在满足展示功能的同时,通过阵列排布的方式增强了趣味性。
The project is located in the core business district of the center of Chengdu, and the gate is facing the city’s main road with huge crowds. Therefore, ATMOSPHERE Architects taken advantage of the location to created a cold and fascinating door head. From the front design to the interior space, while meeting the functionality of the commercial space, it all runs through the idea of "modular" design. Combined with KVK's unique brand genes, it has created a city concept store with a clear label. The core concept of KVK is “the reorganized philosophy of art”. Therefore, both the client and the designer hope that the scene transformation of this project meets the imagination of future hunting. The space is flexible, easy to reorganize with flexible and adaptable modules. There are many elements about "conflict", "consciousness awakening", "aggression" and "sharpness" in KVK's product concept. In the space design, materials and colors with different light and shade, depths and textures are selected to express the ideology and beauty of "collision" in the core of the brand through the extension of the mirrors. In order to meet the continuation of the design concept, and maintain the unity of the design language, ATMOSPHERE Architects have chosen the cold materials with mirror effect, such as glass, silver mirror, FRP(Fiber Reinforced Plastics), etc. At the same time, ATMOSPHERE Architects have used wood veneer, resin, transparent frosted acrylic and other materials with warm texture to neutralize it as a balance. The wall-mounted product display system combines the functions of product display and lightening by drawing and pulling together with lighting. When the "drawers" are pulled out, the light turns on immediately. While meeting the display function, the interest is enhanced through the array arrangement. The pure black inner wall stands on both sides, with 3x3 free stretching light-emitting modules as a group, which combines the functions of product display and lightening by drawing and pulling together with lighting. When the "drawers" are pulled out, the light turns on immediately. While meeting the display function, the interest is enhanced through the array arrangement, providing different booths for the main body of the space.