NEOBIO SHANGHAI NEOBIO 奈尔宝
上海奈尔宝所在地浦东张江。外星生物体般的建筑萌态,与之构成异质的对比却又互为协调的补充。立面延续品牌的主色并中和为大地黄,契合自然主题。“奶嘴”符号连同一系列弧形的门与开窗,跳脱于灰度的城市背景,以“阳光朋克”的立体雕塑,包裹孕育新生的“归巢”。
主体空间呈现双层结构,容纳丰富的纵深场景和内部陈设密度,“后山”则是贯穿始终的母题。彩虹、太阳、云朵、月亮,围绕中轴的山神柱展开布景,将斑斓炽烈的简笔涂鸦化作具象轮廓的真实体验,唤醒记忆神经中的空间好感。
这是一部写给孩子也写给成人的童话,感性的共鸣和陪伴的印记足以蕴育启发智性、激发感受的种子,并在未来长成反观人生的一片树林。
NEOBIO SHANGHAI is located in Zhangjiang Town. NEOBIO's new store in Shanghai features an extraterrestrial organisms-like singular architectural appearance, which contrasts yet coordinates with Zhangjiang's built environment. The building's facade extends the brand's main hue and neutralizes it as an earth-toned yellow, perfectly matching the natural theme. The pacifier-shaped visual symbol along with a series of curved doors and windows stand out against the gray urban backdrop, creating a three-dimensional "Solarpunk" sculpture that wraps up a "nest" that nurtures new life.
The main space is a two-level volume that contains scenes with rich depth and interior furnishings. "Back mountain" is the theme that runs throughout the spatial design. Rainbow, sun, cloud and moon elements are set around the central mountain column. Their colorful, vivid and simple scribbles become concretely real experience, stimulating an affinity for this space.
This project creates a fairyland for both adults and children. It provides a place where parents and kids spend time together, which helps cultivate a "seed" for enlightening and inspiring children and this "seed" will grow into a "forest" as they growing up in the future.
