Déjà Vu Recycle Store 多抓鱼循环商店
多抓鱼坐落在上海市徐汇区的安福路上,很多有特色的小店集中于此。业主找到我们的时候,想要这个店铺呈现的感觉是轻松的,很有手工感的,干净明亮,不过度设计,寻宝,déjà vu感,且有品牌统一性。
我们在外立面上纵向把其一分为二降低了入口的视觉高度,这样让路人感觉更欢迎大家进来。空间规划上,把室内面积最大限度地让给了商品陈列,然后用天然的绿色和米色石材废料拼成了马赛克,去勾勒场地中原本就很美的窗户。同时也呼应了多抓鱼品牌本身的环境友好与可持续。道具的灵感来源于最日常的超市或菜场的货架,其方便运输的灵活性与淘货的感觉吸引了我们。
多抓鱼循环商店的室内设计,颠覆了传统书店与二手商店在大众心中的形象,即书店就应该很有仪式感,二手商店就应该破破旧旧的形象。
Déjà Vu Recycle Store is located on Anfu Road in Xuhui District, Shanghai, is surrounded by many buttonwood trees. Many distinctive stores are concentrated here. This three-storey building was built around the 1980s and was formerly the Shanghai Film Distribution Company. The building itself is very characteristic of that time.
The client wished this store could provide customers a feeling of relaxation, handcrafted, clean, bright, warm, natural, casual chic, and déjà vu. Giving people an experience like treasure hunting. Highlight the brand identity without over-design.
We divided the facade into two, lowering the visual height of the entrance, and offer people space as a shelter, which makes it more welcoming. The long corridor became a well-planned layering space as a brand exhibition gallery. In terms of space planning, apart from the storage and fitting rooms, we did not build any partition walls, in order to leave the most space for display. We used a lot of wastes from natural stone to enlarge the original beautiful appearance of the site, which can be recycled in the future. At the same time, all customized bookshelf and clothing hangers are convenient, lightweight, and reusable. The shelves of supermarkets inspired us to design movable props to display clothes and books. These flexible shelves also highly fit the characteristics of a recycling store.
The interior design of Déjà Vu Recycle Store has subverted the image of traditional bookstores and second-hand stores stereotype. That is, bookstores should show a sense of ritual, and second-hand stores must be shabby. Instead, Déjà Vu Recycle Store is more like a "boutique supermarket". In which there is a feeling of shopping, and does not make people feel too old-fashioned. The integration of bookstores and clothing stores here does not conflict, and even complements each other.
