via·1719 Wu Liangcai New Vision Field
via·1719 吴良材新视场
  • 城市 : 中国 上海   City : Shanghai China
  • 面积 : 800 平方米   Area : 800 sqm
  • 完成日期 : 2024-09-25    Completion Date : 2024-09-25
  • 设计师 : 佘宛婷   Designer : Flora Sheh
  • 摄影 : 云眠   Photographer : yuuuunstudio
  • 事务所官方工作室名称 : 大宛设计   Official Name : Dayuan Design
  • 官网/公众号 : 官网:dayuan.net |Instgram:dayuan_design_official | 微信公众号: DAYUAN大宛设计 | 小红书:大宛设计   Website/Official Accounts : Website:dayuan.net |Instgram:dayuan_design_official | Wechat Official Account: DAYUAN Rednote:Dayuan_Design
  • 事务所代表作 : RERY 时尚生活馆    RERY Fashion Lifestyle Gallery
  • 事务所简介 : 大宛设计得名于丝绸之路盛产汗血宝马的古国,寓意打造卓越设计产品助力客户品牌长远发展。公司立足上海,致力于提升中国本土企业品牌价值,打造兼具商业性、传播性与故事性的空间、产品及体验。    Dayuan Design, inspired by the Silk Road's legendary horses, crafts exceptional design to build enduring brands. Shanghai-based, we elevate Chinese brands through strategic, narrative-driven spaces & experiences.
via·1719 Wu Liangcai New Vision Field   via·1719 吴良材新视场
在上海南京路七重天大厦,大宛设计以国风机械眼镜为灵感,为七重天宾馆大楼外立面精心 “佩戴” 特色国风机械眼镜,将内部空间打造为策展式商业空间 “良才工厂”,为新一代打造属于南京路的集体记忆。入口处风淋艺术墙与 “千百镜” 装置,以动态光影开启沉浸式体验;中庭传送带通过顺时针展现代产品、逆时针陈列古代器具的双叙事,串联品牌三百年匠心传承。展陈融入仰韶文化元素,以织物、木材构建可调节空间;综合活动区《Project 1719》雾面玻璃装置模拟视觉蜕变,兼具多元功能。临街橱窗以工业管道为灯管支架,搭配音乐灯光秀成为视觉焦点。项目尝试突破传统零售边界,通过 “工厂之旅” 叙事,让顾客在机械与光影艺术中,感受老字号匠心与现代设计张力。
At Shanghai’s Qichongtian Building on Nanjing Road, Dawan Design draws on traditional Chinese aesthetics to create a striking “mechanical eyewear” façade and a curated retail space, Liangcai Factory—crafted to build a shared memory for a new generation. Dynamic light installations, dual-direction conveyors, and Yangshao-inspired elements bridge past and present. From fogged glass and flexible wood-textile spaces to industrial light shows, the project blends heritage and innovation, reimagining retail as an immersive “factory journey” through craftsmanship and design.