via·1719 Wu Liangcai New Vision Field via·1719 吴良材新视场
在上海南京路七重天大厦,大宛设计以国风机械眼镜为灵感,为七重天宾馆大楼外立面精心 “佩戴” 特色国风机械眼镜,将内部空间打造为策展式商业空间 “良才工厂”,为新一代打造属于南京路的集体记忆。入口处风淋艺术墙与 “千百镜” 装置,以动态光影开启沉浸式体验;中庭传送带通过顺时针展现代产品、逆时针陈列古代器具的双叙事,串联品牌三百年匠心传承。展陈融入仰韶文化元素,以织物、木材构建可调节空间;综合活动区《Project 1719》雾面玻璃装置模拟视觉蜕变,兼具多元功能。临街橱窗以工业管道为灯管支架,搭配音乐灯光秀成为视觉焦点。项目尝试突破传统零售边界,通过 “工厂之旅” 叙事,让顾客在机械与光影艺术中,感受老字号匠心与现代设计张力。
At Shanghai’s Qichongtian Building on Nanjing Road, Dawan Design draws on traditional Chinese aesthetics to create a striking “mechanical eyewear” façade and a curated retail space, Liangcai Factory—crafted to build a shared memory for a new generation. Dynamic light installations, dual-direction conveyors, and Yangshao-inspired elements bridge past and present. From fogged glass and flexible wood-textile spaces to industrial light shows, the project blends heritage and innovation, reimagining retail as an immersive “factory journey” through craftsmanship and design.
