受薇诺娜品牌邀请，JYDP间睦设计为薇诺娜品牌完成了全国首家线下皮肤医疗诊所概念店，项目位于昆明市繁华的顺城商业广场，占地280平方。薇诺娜做为功效性护肤品牌的国货之光，无论在产品力和品牌力上都强烈的符合当下护肤品市场的消费需求，此项目作为首家线下服务诊所，设计师从概念上也为之赋予了新的定义，间睦设计提出线下美容护肤的3.0模式，即护肤零售体验+科学精准治疗，将生活美容和医疗美容相结合，让消费者在同一空间体验零售，检测，诊断，日常护理及科学治疗全方位的肌肤护理。在空间设计上也独创性的将生活美容区域和医疗美容区域相结合，利用绿色（生活美容）+红色（医疗美容）的颜色空间过渡，将2个功能区域区别开，同时营造不同的体验场景，生活美容区域结合零售陈列，利用海洋板木纹，大理石，水洗石，等材料创造一个安逸舒适的体验环境。而医疗美容区结合医生诊室，检测及治疗室，利用强烈的红色，夯土材质及玻璃，体现医疗美容科学，可靠，温暖的治疗环境。2个区域相互链接，又相对独立，在材料运用上和设计手法上有共通的特点，但在空间分布，颜色及体验上又满足了不同的需求。同时设计师也考虑到了将来空间及店铺的拓展应用，此项目作为薇诺娜的线下皮肤诊所首店，将作为概念模板，复制到全国门店，为了便于拆分功能，绿色空间和红色功能空间也可作为独立空间设计根据不同门店的需求进行应用。
Subject to an invitation from the Winona brand, JYDP Design studio has proudly completed the conceptual design for Winona 's inaugural offline skin medical clinic, located in the bustling Shun Cheng Commercial Plaza in Kunming, spanning an expansive 280 square meters. Winona stands as a shining example among Chinese skincare brands, renowned for its effective products and robust brand presence, perfectly aligned with the dynamic demands of today's skincare market. This pioneering offline service clinic represents a significant evolution in design concept and consumer experience. JYDP Design studio introduces the 3.0 model of offline beauty skincare, a comprehensive approach that seamlessly integrates skincare retail experiences with scientifically precise treatments. This innovative model bridges the gap between lifestyle beauty practices and medical aesthetics, offering consumers a complete skincare journey within a single space. Here, they can explore skincare retail offerings, undergo diagnostic assessments, receive personalized treatments, engage in daily skincare routines, and benefit from advanced scientific therapies, all curated to enhance their skin health and beauty. The spatial design is a testament to innovation and functionality, blending lifestyle and medical beauty areas in a harmonious yet distinct manner. The transition from serene green tones (symbolizing lifestyle beauty) to bold red accents (representing medical beauty) not only differentiates functional zones but also creates unique atmospheres tailored to each area's purpose. The lifestyle beauty zone features elements such as green plywood board, elegant marble surfaces, and calming washed stone paint materials, creating a soothing environment conducive to retail engagement and relaxation. Conversely, the medical beauty area embodies clinical precision and warmth. Utilizing deep red hues, robust rammed earth textures, and transparent glass elements, this space exudes a sense of scientific rigor and therapeutic comfort essential for medical beauty treatments. The integration of consultation rooms, diagnostic facilities, and treatment spaces ensures that clients receive personalized care in a professional and inviting setting. Beyond its immediate impact, the design of Winona's flagship clinic anticipates future scalability and adaptability across its national network of outlets. Serving as a prototype, this clinic design sets a standard for future expansions, allowing for flexibility in spatial configurations and operational needs. The green and red functional spaces are designed to be modular and adaptable, accommodating variations in layout and local market preferences while maintaining Winona's commitment to excellence in skincare innovation and customer experience. Moreover, the retail and commercial space design caters to a diverse range of user experience patterns and scenarios. From interactive product displays that engage and educate customers on skincare benefits to private consultation areas that ensure confidentiality and comfort during medical treatments, every aspect of the clinic is meticulously crafted to enhance user satisfaction and loyalty. By creating distinct zones for different stages of the skincare journey and integrating seamless transitions between them, the design fosters a holistic experience that meets the multifaceted needs of modern consumers. In conclusion, the collaboration between Winona and JYDP Design studio has not only resulted in a state-of-the-art offline skincare clinic but also established a blueprint for future ventures in the beauty and medical aesthetics industry. By seamlessly integrating retail, diagnostics, and advanced treatments, this innovative space not only meets current consumer demands but also anticipates and sets trends for the evolving skincare landscape in China and beyond.