项目在杭州滨江，周边有很多互联网平台相关的从业者，算是夜宵氛围浓的区域，同类餐饮比较集中，大部分是年轻的消费群体。和对应客群的距离近也算是一个很大的优势 ，品牌输出更需要空间的链接和产品力。 这一次的设计其实是对原有空间的更新改造，在打破和更新中保持平衡。既要保留了原有的结构延续，又需要融入全新的元素。不是颠覆思维而是延续。 修复改造和推翻重建的区别在于对现场的熟悉程度，同时完成对品牌成功路径的更新与迭代。因为足够熟悉原有空间的元素搭建和推导过程，我们在立面，地面，顶面，细部都做了选择性保留。 重新走一遍平面的流线，复盘整理，重新从多个面向的需求出发，包括老店空间的使用损耗，客座数量增加，还有厨房的扩容与外场出餐效率的考量等。我们保留一些原有的意象构筑，比如长条的弧形的顶面，这个顶面想法来自在路上的视觉影像，车子在隧道中的穿行的场景切片。还想保留外立面的元素，比例和既视感，看上去还是那家熟悉的店。承载着时间和人生重要时刻的记忆，延续不想被消失的部分。 我们加入新的设计语言，运用了反射光与间接光源表达火光与篝火和人群。利用动态视觉和装置搭建，通过意象构筑的方式，让新与旧在这里融合。
The project is located in Binjiang, Hangzhou, an area surrounded by many internet industry professionals. It’s known for its lively late-night dining atmosphere, with a concentration of similar restaurants, primarily attracting a young consumer base. Being close to the target audience is a big advantage, and the brand needs to establish a connection through both the space and the product offering. This design is actually an update and renovation of the existing space, aiming to strike a balance between breaking away from the old and introducing something new. It’s not about completely overturning previous concepts but continuing and evolving them. The difference between restoring and completely rebuilding lies in the familiarity with the site, while also updating and iterating on the brand's successful pathway. Since we are very familiar with the elements and process of the original space, we made selective preservation choices on the façade, floor, ceiling, and details. We walked through the layout again, reviewing and organizing it, while addressing multiple new needs, such as the wear and tear of the old space, increasing seating capacity, expanding the kitchen, and improving the efficiency of serving from the front to the kitchen. We retained some of the original iconic features, such as the long, arched ceiling, which was inspired by the visual imagery of cars passing through a tunnel. We also wanted to preserve elements of the façade, its proportions, and its familiarity, so that it still resembles the same store. It carries memories of important moments in time and life, and we aim to preserve these parts that shouldn’t be lost. We introduced new design language, using reflected light and indirect lighting to express the warmth of firelight and the gathering around a bonfire. Through dynamic visuals and constructed installations, we merged the old and the new, blending iconic elements to create harmony between them.