基于空间原始状态所带来的灵感，LOOKNOW新天地旗舰店以“进行中的创造-House Now”为主题故事线，传达空间的叙事性和体验的沉浸感，打造强烈识别度的当代设计风格。其中以“现场作品-Live Artwork”和“居住现场-Resident In”两部分为核心主线，结合新天地特有的场地属性，赋予消费者特有的线下消费体验。 新店选址位于上海马当路新天地时尚二期。店铺外立面以大面积的姜黄色搭配简洁的几何构图来强调整体视觉并增强品牌识别度，为都市女孩打造新的时尚风格地标。 “新”不是只指初始的、没有用过的事物，空间中不排斥“使用感”，或者说是刻意模糊了新旧，使其共同作用，创造出独一无二的美学效应。空间由此成为了一个装载故事的容器，将新旧串联在一起，与新天地自身的底蕴产生巧妙的呼应。
Inspired by the original status of space, Sò Studio recently launched the LOOKNOW Xintiandi flagship store. Through the storyline of “House Now”, Sò Studio conveys the narrative of the space and the immersive experience to create a strong identity of the contemporary design style. The key design components “Live Artwork” and “Resident In” combine with the unique cultural quality of Xintiandi provides a special shopping experience for the customers. The new flagship store of LOOKNOW locates in Xintiandi phaseⅡ, which locates on Madang Road Shanghai. The store facade is decorated with ginger color and simple geometric composition to emphasize the overall visual effect and enhance the brand identity to create a new landmark for urban girls. Sò Studio intentionally blurs the boundary between used and new by re-purposing used materials in new designs to create a style that is unique to LOOKNOW. The space, then, becomes a vessel for stories that the used materials carried with them. But the old stories are told in creative ways that incidentally match the overall cultural quality of Xintiandi.