Xiaozhuo Boutique 小着高级体验店
「 高级时装品牌“小着”上海新店位于巨鹿路758号。作为一个诞生于后疫情时代兼容商业、公共、休闲属性的多重性空间,店铺位处繁华地带,为参与社区生活提供了有利条件。」
改造过程中,我们保留了部分原始建筑结构,重新构图后它们成为了整个设计方案的逻辑支点。设计之初,我们从伯纳德·屈米所论述的“事件空间”概念中汲取灵感,摸索出一种含混、不定性的空间状态,激发店铺与街区之间行为和活动的发生。最后,我们尝试暂时“忘记”建筑本身,通过对品牌基因和服装的观察解构寻找能够明确建筑形态的元素,从而取得设计与品牌的一致性——以直截了当而不失细节的执行手法塑造一个兼具形式美、事件性和品牌辨识度的线下空间。
High-end fashion brand Xiaozhuo has opened a new boutique shop at 758 Julu Road in Shanghai. The shop combines multiple functions that extend from commercial space to public and leisure space, which allows itself to be seamlessly integrated into the local community.」
We kept the original structure of the building that became the starting point of the design concept. Inspired by the “event space” theory from Bernard Tschumi, we tried to explore a state of space with ambiguity and uncertainty that would encourage the interaction between the shop and the street. Eventually we defined a few architectural elements through the deconstruction of the brand’s identity and the process of garment making, creating an eventful and identifiable space with aesthetic forms.
