在网购和冲动消费习惯肆虐的当下，一个干净纯粹、能让人静下心来的精品购物空间便是棟梁概念店的设计出发点。 项目位于一栋多层住宅楼沿街底商，有三个立面，与街道之间有景观铺路距离。 项目委托方为集合型买手概念店，在国内业界相对成熟。建筑师认为不再需要眼花缭乱的空间装饰去刺激消费者，可以基于原本空间营造坚强有力、镇定自若的气氛，契合运营方Timeless的理念。 对店铺流线的规划首先从一条铺路连接到主入口，延伸进室内的前台照顾南、北两个陈列区——分别为集合陈列区和单独品牌（UMA WANG）区域。沿着立面多设置了一条绿化带，为过路行人和店内顾客提供更宜人的景观。西南角设后勤出入口。 住宅楼立面外的燃气管也用百叶板结合在内。可开启的排烟天窗也相当于该栋住户向下望时的橱窗。 一条铺路带领客人从户外，到半户外走廊，再进入室内，两侧屏幕播放影像。Logo灯箱吊装让立面更纯净，也对行人视线更友好。 毛坯状态场地内的短肢剪力墙直接作为功能布局的基础，少量补充混凝土结构，西北库房和后勤区域立砌块隔墙，售卖区域配轻钢龙骨墙挂木板隔墙，镜面做预埋。 服装陈列以墙为背景，鞋帽首饰等物品则用台放置。 水平界面的关键高度距室内地面完成面800mm，从户外人行道看到室内的是树干、新旧墙脚和走动的顾客的脚；从室内看到户外的是景观和树冠。内立面镜面，客人可更沉浸地耐心选购。 新旧混凝土墩支撑的悬挑，上方由结构梁拉接。由于横向钢架包含完成面合适的厚度共200mm，于是室内展台、首饰柜的厚度随之统一。台面一米高。 接待台处的新增混凝土柱与凸字截面的抽屉柜台明确穿插关系，落地工具柜与台面脱开，开放传统前台的封闭感。 将原剪力墙面做打磨清理、刷清漆，以防刮划和落灰。用符合防火等级的实木贴皮板与混凝土拼，冷暖平衡的质感用以衬托服装正适度。 由于木板单块通高，为安装方便和交接更稳固。避免45角密拼，采用榫接留变形缝。 长度分别十米和六米的两处的现浇台面也是利用原有剪力墙悬挑，表面并非涂漆，而是在骨料搅拌时便配好色。 剪力墙的上方吊顶内退和墙脚预留便于清洁的槽，进退动作可以适度地丰富空间层次，让墙体们看上去像是整栋楼的支脚。 北区从地面相同材质不同灰度开始分界，质感更沉浸。 地面灯带和不同表面的肌理为简洁的服装陈列增加层次。 试衣间内均设置定制座椅，南区试衣间外面对大幅镜面设置活动座位，让顾客选搭更从容。 该项目方案的景观、结构、室内设计紧密联系、相辅相成。反快消的室内外关系为该概念商铺打造沉稳的购物体验。竖直和水平之间的进退和穿插关系成为商品、光线和空间的载体。
At the moment when online shopping and impulsive consumption habits are rampant, a pure and peaceful boutique shopping space that can make people calm down becomes the starting point for the design of DONLIANG concept store. House Ficiton’s project, DONGLIANG: The Foundation, is located in the ground floor store of a multi-storey residential building along the street with three facades. There is a distance paved by landscape between the boutique store and the street. The program is a retail multi-brand concept store and is relatively mature in the domestic fashion industry. Rather than introducing dazzling and complicated decorations into the space to attract consumers, architects created a strong but calm atmosphere based on fundamental structure of the space, corresponding to the operating concept “Timeless” of DONGLIANG. Leaded by a paving to the main entrance, the circulation of the store extends to the indoor front desk connecting the south and north areas including a collective display area and an individual area for the brand UMA WANG. An additional green belt has been set up along the facade to provide a more pleasant view for passers-by and in-store customers. There is an exit in the southwest corner for staff-only. The gas pipes outside the façade of the residential building are covered with louvered panels and included in the facades of the store. The openable smoke-exhaust skylights could also be the display windows for residents upstairs to look down. The paving leads the guests from the outdoor, to the semi-outdoor corridor with screens on both sides playing videos and then to the interior. The hoisted logo light box makes the facade more pure and friendly to the sight of pedestrians. Ground floor is typical plan of this residential building. The short-limb shear walls in the rough state of the site are directly used as the basis for the functional layout. Then a small amount of concrete structures are added into the store space while block partition walls are built in the northwest office and storage area. The display and sales area is equipped with several light steel keel partition walls with wooden veneer. All of the mirror surfaces are pre-embedded. The hanging clothes take the walls as the background while shoes, hats, jewelry and other accessories are placed on the display stands. The uniform height of all the horizontal planes is 800 mm from the indoor finishing floor. Tree trunks, bottoms of the new and old walls and the moving feet of consumers could be seen from the exterior while the landscape and the tree crowns could be seen from the interior. The mirror surfaces on the interior walls provide an immersive shopping environment allowing the guests to concentrate on the goods. The cantilevered surfaces are supported by old and new concrete piers and are connected by structural beams above. The thickness of the display tables, including the transverse steel frame and the finishing anodized aluminum surface, is 200mm in total. Therefore, all the display stands and jewelry cabinet are designed according to that. The tops are all 1 meter from the floor. In the reception area, a newly built concrete column and the convex-shape front desk with drawers are intersecting with each other clearly. Floor cabinet is separated from the countertop in order to break the closure of the traditional front desk. Surfaces of the original shear walls are cleaned, polished and applied with the varnish to prevent scratches and dust. The wooden veneer that meets the fire rating is used cooperating with concrete so that the balance between warm and cold textures is appropriate to set the clothing display off. Since the single unit of the wooden veneer is along the whole height of the wall, it is more convenient and stable for installation to avoid 45-degree close-fitting and apply tenon joints as well as setting deformation joints. The two cast-in-place tabletops with lengths of 10 meters and 6 meters are also cantilevered by the original shear walls. The surfaces are not painted, but are colored when the aggregate is being stirred. Design intervention including the backward ceiling above the shear wall and the groove reserved at the foot of the wall for cleaning, can moderately enrich the layers of the space as making the walls look like the legs and feet of the whole building. In the north area, materials in different grayscales are applied, dividing the space according to their textures. An immersive atmosphere is realized. Light strips on the floor and different textures of surfaces increase the sense of vision and bring more spatial layers to the simple clothing display. The customized seat in each fitting room and the movable seats facing the large mirror outside the fitting room of south area help customers choose and try on clothing more cozy. The landscape, structure and interior design of the project are closely linked and complement each other. The relationship between indoor and outdoor environment against FMCGs creates a calm and rational shopping experience for this concept store. The vertically and horizontally spatial relationships achieved through forward and backward movements and intersections, become a peaceful and deep backdrop for commodities, light and everything in the space.