位于上海西岸的麦当劳中国新总部，也是麦当劳中国的创新中心。麦当劳上海全新旗舰店位于总部大楼的一、二层，面积700多平方米，可容纳超过200名顾客同时用餐，是上海目前营业面积最大的门店，更是华东地区首家采用CUBE 风格设计的旗舰绿色餐厅，並将成为中国内地首家获LEED铂金级认证的麦当劳餐厅，旨在打造上海绿色潮流生活新地标。 有别于首两家CUBE旗舰店，SLD此次考虑到麦当劳旗下手工咖啡品牌——麦咖啡与服务中高端客户群的书店连锁品牌——中信书店于本项目的合作，设计团队巧妙地于餐厅的一层空间引入了书店和迷你剧场，为麦当劳首次实现书店、剧场与手工咖啡的创新结合，呈现充满童趣又书香四溢的亲子专属空间，构建全新的生活方式及多维的文化体验。
Situated on Shanghai’s West Bund, the new headquarters is also McDonald’s China Food Innovation Center. Spanning the ground and first floors of the building, the 700 sqm flagship restaurant can accommodate over 200 customers, becoming the largest McDonald’s restaurant in Shanghai and the first to employ CUBE scheme in Eastern China. With a strong commitment to environmental responsibility, the flagship is also set to become the pioneering McDonald’s restaurant in Mainland China to ever receive LEED platinum certification, translating the space into a modern landmark that celebrates urban green living. In this project, considering the exclusive partnership between the McCafé brand and CITIC Books – one of the key book retail players in China, SLD skillfully introduced the bookstore and mini theatre concepts on the ground floor. Reading pleasure, theatrical performance, and savoring of artisanal coffee are combined together for the first time at McDonald’s. A multi-faceted and creative scene is provided for families to bond through a new experiential lifestyle.