Siji Minfu Roast Duck Restaurant (Waibaidu Bridge)
四季民福上海外滩外白渡桥店
  • 城市 : 上海   City : Shanghai
  • 面积 : 1180㎡   Area : 1,180 ㎡ 
  • 完成日期 : 2021-11-25    Completion Date : 2021-11-25
  • 设计师 : 吴为   Designer : Wu Wei
  • 摄影 : 郑焰   Photographer : Zheng Yan
  • 事务所官方工作室名称 : IN.X屋里门外设计   Official Name : Beijing IN•X Design Co., Ltd.
  • 官网/公众号 : www.inxid.com
Siji Minfu Roast Duck Restaurant (Waibaidu Bridge)  四季民福上海外滩外白渡桥店
“走出京城的四季民福承载了更多为城市而歌的责任,设计师将本就蕴含在品牌基因中的京城文化放大呈现,一举获客的同时也巩固、提升了品牌地位。” 2022年初,在京创立15年的四季民福终于走出京城入沪拓店,落脚上海外滩吴淞路。IN.X屋里门外吴为再一次为四季民福打造记忆点鲜明的就餐空间——有力易读的品牌基因,叠加恢弘隆重的京城底色。直指核心,是设计师这一次的空间笔法。 如果说四季民福北京店在品牌基因空间符号化上是逐渐收敛锋芒的,那么上海首店无疑是外放的。屋檐层叠、青砖徐徐铺陈、青松如翠、朱红廊柱契阔典雅......直到目及散座区一段残长城魏然而立,颓垣萧索却气魄风骨犹存,仿佛奔涌的时间长河戛然而止,这一帧城市和历史的残卷被机缘巧合地放置在了沪上最繁华的外滩楼宇中。 与上海的摩登相匹配,最好的并不是京城的都市感,而是一个格局恢弘的大背景、一团拙朴袭人的烟火气——皇家官眷沿宫墙而行;寻常百姓喧闹着穿过青砖院门;秋风向北越过长城万里、越过燕山;岁岁年年草木丰茂烟火绵长......设计师寥寥几笔,空间张力与场所精神一览无余。如此,新空间也就有了无可替代的风骨。 1180㎡的内部空间呈不规则的“D”字型,设计师将沿直线墙面一侧的空间预留给包间及主厨房,散座大厅和景观区则整个被弧形结构外墙拢入主空间,犹如一条巨大抛物线的立面虽然带来了非常规结构,却也将优渥的室外光线及风景引入内部,增添了情致乐趣。 从等待区穿过青砖灰瓦的京城民居门廊进入主入口,三面通亮的开放酒窖与沉入暗调的U型吧台一左一右将空间氛围拉入截然不同的另一端。老砖石堆砌的斑驳墙面和金属亚克力等现代材料重叠,场景和时间的拼贴重叠散发迷人的张力。 正欲沉入摇曳迷醉的当代场所,吧台荡漾的灯光隐约勾勒出背景里一段残长城的轮廓,于是步入更开阔处,宏大场景扑面而来,屋面高挑抻拉出青灰色开放区,城墙和植物构成的大型景观将临窗开放区隔为两部分又开门便于穿梭,散座区不仅成组独立且都有风景。 主入口北侧,卡座与圆桌排布更强调秩序感,朱红廊柱为素色空间点睛,金属网隔断隔而不绝,步入便有层层递进的仪式感,砖石颓墙在这里延续呼应,灯光悦目的酒窖点亮空间深处。对侧原始古朴的木质墙面通过材质转换顺势切换至另一功能区。 整个空间最北侧,粗粝条砖包覆整个墙面,又与天花相连,墙体结构回转蜿蜒,凹处设卡座,旋转开启处则恰好进入VIP包间,室内的建筑感在此处达到顶峰,无论餐桌烟火还是人文奇景都归于平静,只剩一个粗粝又丰盈的“大背景”。
“As Siji Minfu Roast Duck Restaurant, which has sought expansion outside Beijing, is assuming more responsibilities of endorsing the city, the interior designer Wu Wei has magnified the Beijing culture embedded in its brand genes to facilitate the acquisition of new customers and improvement of brand influence.” At the beginning of 2022, the fifteen-year-old brand Siji Minfu originated in Beijing eventually launched its maiden expansion outside the city and opened a new outlet on the Wusong road of the Bund Shanghai. The space design is by Wu Wei, designer from Beijing IN•X Design Company, who has once again created a catering space for Siji Minfu that will result in distinctive memories—through powerful and recognizable brand genes tinted with splendid and solemn Beijing culture. If the space design of restaurants under Siji Minfu in Beijing tended to express the brand genes in a restrained way, the design of the first restaurant in Shanghai undoubtedly adopted an explicit strategy, with the roofs, bricks, pine trees, and red pillars delivering the grandeur and elegance. When customers rest their eyes on the landscape of the remains of the Great Wall in the main dining area, which is desolate while arresting, they would realize time froze at the moment and the historical scenes are seemingly presented in the most luxurious building of Shanghai. For the restaurant, the best design that matches the modernity of Shanghai will not be achieved through the urban scenes as what has been practiced in Beijing, but rather through a grand atmosphere and the representation of the hustle and bustle of the daily life—reminiscent of the days when the relatives of imperial officials walked past the walls of the Forbidden City, ordinary citizens talked and walked through the brick porches; the autumn wind blew over the Great Wall and the Yan Mountains in the north; and the grass and wood grew in abundance over the years…With effortless maneuvers, the designer Wu Wei has managed to reveal the vibes and spirit of the restaurant once and for all, endowing the new space with irreplaceable charm. The internal space of the restaurant that spans 1,180 square meters was designed to be in an irregular shape of the letter “D”. The private dining rooms and the chef’s kitchen were arranged along the straight wall, the equipment room and the warehouse in the corner on the right, and the main dining area and view area along the parabola-like wall, of which the glass wall added to the loveliness and liveliness of the space by enabling customers to enjoy outdoor views in the well-lit area. Walking from the waiting area to the landscape of a Beijing-style porch featuring grey bricks and tiles, customers will arrive at the main entrance, where an open cellar with glass walls on three sides and a dimly lit U-shaped bar counter on the left and right side respectively create two contrasting atmospheres. The landscape of old brick walls coupled with the use of modern materials such as metal and acrylic interprets the vibes of the space in a perfect way. The landscape of the Great Wall in the background is outlined against the lights at the bar counter. In the major open area, the space of high ceilings is dominated by the color of green and grey, and a large landscape composed of the city wall and plants divides the area beside the window into two parts while leaving openings for customers to walk around, making the main dining area separated into different areas a feast for the eyes on its own. In the north of the main entrance, the arrangement of booths and round tables emphasizes a sense of order, the red pillars become the highlight of the plain-colored space, the metal nets separate tables from tables without completely blocking the view so as to visually create a sense of ceremony, the bricks and stones echo the broken walls, and the well-lit cellar lit up the innermost part of the space. On the other side of the space, the original and antique wood walls naturally form another function area. At the north end of the space, the entire wall made of rough bricks is connected with the ceiling. Three curved wall structures are designed to separate the VIP rooms from booths in the main dining area, and arranged in a way that each of the structures seems rotating clockwise to open the doors to the VIP rooms for customers, through which the art of architecture in the entire internal space is expressed to the fullest. Both the smell of food and the cultural landscapes become secondary, which gives room for the expressiveness of the “grand background” characterized by roughness and substance.